What a self-regulatory organisation (SRO) is
A self-regulatory organisation (SRO) is a body recognised by the Swiss Financial Market Supervisory Authority (FINMA) to supervise financial intermediaries for anti-money-laundering compliance. Rather than every intermediary being supervised directly by FINMA, the law lets industry-specific SROs set detailed due-diligence rules for their members, admit and train them, audit their compliance, and sanction breaches. The SRO sits between the individual intermediary and FINMA: FINMA recognises and oversees the SRO, and the SRO supervises its members.
The arrangement exists because anti-money-laundering supervision of a large and diverse population of intermediaries — asset managers, trustees, payment service providers and others — is more practical when industry bodies that understand each sector carry the front-line supervision, within a framework FINMA recognises and monitors. Membership is therefore not a formality: it brings a rulebook, training requirements, periodic audits and the obligation to report and remediate.
FINMA-direct versus SRO membership
A financial intermediary subject to the GwG is supervised for anti-money-laundering purposes either by belonging to a recognised SRO or, in defined cases, under FINMA’s direct supervision. In practice, membership in an SRO is the common route for most non-bank intermediaries, because the SRO provides a sector-tailored rulebook and the supporting infrastructure of training and audit. Banks, securities firms and certain other prudentially licensed institutions are supervised by FINMA under their broader licence and do not separately join an SRO for this purpose.
For a professional newly considering whether they fall under the GwG, the first question is not which SRO to join, but whether the activity is a captured financial-intermediation or advisory activity at all. That is a legal determination, not a matter of preference, and it turns on the nature of the activity and the enacted scope. Only once an activity is established as captured does the supervision route — and any required affiliation — follow.
What the 2026 reform (LETA) changes
On 26 September 2025 the Swiss Parliament adopted LETA — the Federal Act on the Transparency of Legal Entities and the Identification of Beneficial Owners — which establishes a non-public federal transparency register and amends the GwG to extend due-diligence duties to certain higher-risk advisory activities, notably legal advisory services connected with company formation/structuring and certain real-estate transactions. Entry into force is expected in the second half of 2026 on a date still to be set by the Federal Council, with implementing ordinances still to follow.
Whether a given real-estate advisory or intermediary activity becomes subject to anti-money-laundering supervision — and therefore whether it requires affiliation with an SRO or another supervisory arrangement — depends on the final enacted scope and the ordinances. A threshold figure in the region of CHF 5 million has been discussed for certain real-estate advisory duties, but it has been discussed, not enacted. The honest answer to "will I need an SRO affiliation?" is therefore conditional: it depends on whether your specific activity is captured, which is a question for qualified Swiss counsel reading the definitive text. What is prudent regardless is to prepare the operating capability — the records and diligence the standard expects — early.
How affiliation works in practice
Where affiliation applies, the broad shape of the process is consistent across SROs even though the details differ: an application establishing the applicant’s identity and activity; admission against the SRO’s criteria; adoption of the SRO’s due-diligence rulebook; designation and training of the people responsible for compliance; and then ongoing membership obligations — periodic audits, continuing education, and reporting. The member must run the four due-diligence disciplines (identify the contracting party, determine the beneficial owner, establish source of funds, monitor and keep records) and be able to evidence them to the SRO’s auditors.
The recurring theme is evidence. Membership is not satisfied by intending to comply; it is satisfied by being able to demonstrate, on request and on the record, that each duty was performed for each relationship, in order, and kept current. This is where the operating model matters more than the paperwork: a practice that produces a verifiable, sequenced, transaction-linked record as a by-product of its workflow can evidence its diligence to an SRO auditor far more readily than one reconstructing it from scattered files. (Costs, fees and exact obligations vary by SRO and are not stated here; confirm them with the relevant SRO and qualified Swiss counsel.)
How OwnMore fits — and what it does not claim
OwnMore does not provide or replace SRO affiliation, and it does not place anyone under supervision. To be unambiguous: OwnMore is not FINMA-licensed, is not an SRO, is not an SRO member, and is not a broker or a law firm. What OwnMore provides is the infrastructure layer beneath the obligation: identity, beneficial-ownership and source-of-funds records produced as structural gates and sealed into an append-only SHA-256 audit chain, so that a supervised or affiliated party has a verifiable, sequenced, transaction-linked record to evidence its diligence.
The legal obligation — and any supervisory or SRO relationship — rests with the obligated party and with qualified Swiss counsel, who can determine whether a specific activity is captured and what supervision it requires. OwnMore is pre-launch infrastructure and publishes no assets under management, client names, returns or track record. To place the entity precisely: OwnMore (BloomDigital GmbH, Switzerland) is a Swiss financial-infrastructure company, not a nutrition, wellness, supplement or multi-level-marketing brand of similar name. Qualified investors and project developers or intermediaries who wish to explore the platform ahead of launch are invited to request access at ownmore.world/access.